It's been over twenty years since I started coaching clients in health, fitness, and wellness. But the young girl who came into the profession is not the same woman sitting here writing this now. So much has changed. I have changed.
Early on in my career, I qualified in fitness and nutrition. I then moved into sports massage, remedial therapy, biomechanics, and exercise referral. But it was not enough.
As Caroline Criado Perez says,
"…we continue to rely on data from studies done on men as if they apply to women. Specifically, Caucasian men aged twenty-five to thirty, who weigh 70 kg. This is 'Reference Man' and his superpower is being able to represent humanity as a whole. Of course, he does not. Men and women have different immune systems and different hormones…"
I couldn’t ignore it anymore. I saw how the women I worked with responded differently to the men I coached—and not just physically. There were deeper, more intricate layers at play: hormones, emotions, societal expectations, and the weight of carrying it all.
So, I changed course...
I specialised in Female Health Awareness, diving into menstrual cycle and menopause coaching, pre-and postnatal fitness, and female-specific pelvic and back pain rehab.
I focused on understanding women—anatomically, biologically, psychosocially. I called this new approach Women’s Integrative Wellness as I began weaving together everything I’d learned about how women experience their bodies, pain, emotions and lives.
But life, just like women’s health, isn’t linear. Over this last year, my work has evolved again—because I evolved. I realised that anatomy and biology are only part of the story. Health isn’t just about the body; it’s also about who we are, how we live, and whether it all aligns with what feels true to us.
This is why I added the term 'Authentic Alignment' to the list of what I do.
Authentic Alignment is about helping women reconnect with their inner compass—their emotions, their beliefs, their needs—and create lives that honour their truest selves. It’s about moving beyond the bullshit expectations of how we ‘should’ feel, act, or live and instead finding a deep sense of connection to who we really are.
To support this, I trained as a Women’s Therapeutic Coach. This powerful approach bridges the gap between traditional coaching and therapy, creating space for deep exploration, healing, and growth. It allows me to help women not just manage their lives but transform them—starting from the inside out.
Female Health Awareness is about empowering women to understand their own biology—hormones, menstrual cycles, perimenopause, anatomy, and everything in between. It’s about connecting with your body and recognising how it shapes your well-being. And using that knowledge to help you stay informed, confident, and in control of your health.
Women’s Integrative Wellness is the art of bringing together all the pieces of what makes you you—the biological, psychological, social, and spiritual. It’s about tuning into the connections between your body, mind, and emotions to create a life of balance, energy, and wholeness. It’s not just about surviving—it’s about thriving.
Authentic Alignment is about living unapologetically as your true self—flaws, quirks, and all—while reconnecting with your unique power, purpose, and truth. It’s letting go of perfection and embracing what feels real and right for you. It’s about shedding expectations, reclaiming your voice, and living a life aligned with who you truly are.
There are a few ways we can connect:
I run workshops and courses for women who want to understand themselves better and take action to create a life that is meaningful for them.
Or if you want to get really deep and personal, you could check out my 1:1 Therapeutic Coach Offering to see if it’s a fit.
And if none of the above is speaking to you right now, you’re free to stick around and make the most of the free content I offer here, in my weekly(ish) newsletters and in The Hub.
On the off chance that you came to this page to find out more about the 'me' behind the business, here are a few personal truths about who I am.
As well as being in every woman's corner, I am a Mum to two beautiful boys, Dexter and Morgan. Yes, they were named after the book/show.
I am wife to an incredible man called James. He has been my rock since we were 15 years old when I asked him out for a dare, and (thankfully) he said yes.
I am also Mum to Lola, a 6-year-old Rotterman (Rottweiler/Doberman cross) who helps keep me grounded with walks outside even when I’d rather stay in with a book.
I'm from Wrexham in North Wales although my heart belongs in Llangollen (just outside where I live). A place where the hills call me home (hiraeth).
After quitting my Zoology university degree, I enrolled on a diploma to become a Personal Trainer. I would like to say it was because I loved to exercise. But I didn't. I hated it! I enrolled because I thought it would automatically guarantee me the body that you expect a personal trainer to have. It didn't. (Yes, I had body issues back then.)
Then came years of chasing qualifications, driven by a mix of imposter syndrome, perfectionism, and the need to fix myself. But these so-called flaws have turned out to be my superpowers, and now I help other women embrace theirs too.
In 2020, Covid gave me the kick up the arse I needed to slow down and rethink everything. I swapped hands-on therapy for a simpler, more intentional way of working. These days, I balance coaching with my role as an office manager—one gives me stability; the other fills my cup.
I love books, long walks (when the weather is nice, of course), deep conversations, and connecting with people who ‘get me’.
I cut and colour my own hair. (Currently rocking The Dirty Blonde Midlife Mowhawk!)
I high-five, fist-bump and hug… everyone.
I’m a highly sensitive, neurodivergent, introvert who journals obsessively and researches everything.
And I swear. Lots.