# both porn and mainstream culture continue to perpetuate the myth that genital response = desire and pleasure > Nonconcordance isn’t news—or it shouldn’t be. Sex researchers have had an increasingly clear idea that nonconcordance is a thing for a decade or two now. It’s been in the news, it’s been described in mainstream sex books… and yet my students and blog readers are routinely surprised to learn about it, and both porn and mainstream culture continue to perpetuate the myth that genital response = desire and pleasure. Now that you know about nonconcordance, you’ll see people getting it wrong all over the place.[[Come As You Are by Emily Nagoski#^y3a2r]]